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An Easy Guide to Set Up and Use Bing Ads

Damilare Adedeji
5 min readJul 12, 2019

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The decision to use Bing Ads as one of your marketing strategies to reach your target audience, especially if you are working with a restricted budget is probably one of the best decisions you can make. Bing Ads helps you generate sales leads at a lower cost, which allows you to reach your target audience without draining your pockets.

Using Bing Ads gives your brand an edge over other competitors since they might be too busy spending and balloting for Google Ad placements. It currently has about 137 million users with different demographics, which might be relevant to your brand.

There are lots of reasons why you should include Bing Ads in your marketing campaigns. So, we are going to show you how to set up and use Bing Ads to increase the search visibility of your business:

Bing Ads Description

Bing Ads is like the search ad of Google Ad. It is a pay-per-click platform where you can create a campaign using specific keywords so that when Bing users use to search for those keywords, your ads get a chance to show up on the Microsoft’s search engine. And this increases the visibility of your brand.

Reasons to use Bing Ads

Why bother yourself with Bing Ads when you have the world’s largest search engine, Google offering its Ads to place you on the top…

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Damilare Adedeji
Damilare Adedeji

Written by Damilare Adedeji

l help websites create engaging, attractive and compelling content. https://www.authorsguilds.com

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