Simple tips for running a Facebook contest with ease

Facebook contests help to improve engagement with your fans and generate leads. It is a useful strategy for every brand aiming to build an online presence and engage their audience on Facebook and other social media platforms.

To run a Facebook contest, you have to ensure, among other things that you set a goal of what you wish to achieve. Doing this will help you plan how everything turns out.

Here are some useful tips to get you started on your first Facebook contests:

Determine your goals

There are different reasons people use Facebook contest. Some might do it for the more likes while marketers use it as part of their marketing strategies to get more fans, crowdsource for a product launch, increase brand awareness, learn about their audience, get email addresses, etc. You need to know why you are holding this contest then you can plan more effectively.

Target the right audience

After setting your goals, attract the right people that will participate in the contest. The contest shouldn’t be for everyone as it could lose its purpose, which is to generate sales lead.

When you don’t target your audience, you are inviting everyone to participate. Most of the participants would not even want to associate…