Social Media Etiquette: Seven Rules for Brands

There is a general mode of conduct for everything in life. The same is true for social media.

Any content that goes online be it as a post or comment, it tends to go viral. And if it’s negative, it spreads faster.

When managing a social media account for your brand, you need to be careful so that you don’t say anything that could put a dent on it.

There are social media etiquette rules you’ll need to adhere to if you hope to grow your brand in a positive light and continuously attract customers.

Even if you get irritated at the slightest things in real life, you have to tone it down when dealing with social media. Here are some main social media rules for brands hoping to stay clear of negative reputation:

Be social

You need to do a bit of research about your audience, especially your ardent followers who are often commenting on your post to evoke empathy when discussing with them naturally.

You should also know the right time to post. You can’t possibly be making a post when almost everyone has gone to bed or are yet to wake up in the morning!

Target your post at peak hours, which could be when people arrive at work, when they go on break, and when they get home at night. Try different…