The Complete Guide to using Snapchat for Business

What can Snapchat do for my business when there are better social engagement platforms? This question is what most business owners ask, especially after seeing the low number of Snapchat followers compared to Instagram and other social media platforms.

However, looking at the stats, you’ll discover that most users of Snapchat are millennials. In 2018, 71 percent of Snapchat users were below 34 years, with nearly half of that percentage being between 18–34. And so, if you have decided to target the young generation for your business ventures, Snapchat is one tool you want to consider.

Snapchat has proven to be very useful in reaching the target audience, which is a big opportunity for marketers looking to expand its audience outreach. In this post, you’ll find out how you can open a Snapchat business account as well as how you can use it to drive engagement between your brand and the target audience.

Setting up a Snapchat business account

The first step is setting up an account that will allow you to gain access to Snapchat and its users. You’ll need to create a business account if you intend using Snapchat for advertising. After creating the account, you’ll get the prompt to develop a campaign to set off your marketing.