When Stealing is Good: How to draw inspiration from your competitor

On days you are not feeling incredibly creative; you can get some inspiration from your competitors. Getting ideas from your competitors doesn’t necessarily mean they produce a better result; it’s only a means to observe what they lack and improve on it.

You can use their ideas to understand their strengths and weaknesses, learn from their approach, and use what you’ve learned to develop strategies that will improve your content and create brand awareness.

To get inspiration from your competitors, you have to through their contents, both online and offline. You could get inspiration from their blog, social media, email marketing, loyalty program, FAQs, reviews, ad campaigns, and so on.

However, when trying to get inspiration from your competitors, avoid direct imitation as that is plain stealing. You can use content to inspire you to create something unique for your brand, but don’t copy content directly. Here are areas you can get inspiration from your competitors.

You can get inspiration from the content your competitors have created by taking a look at their website and observe how they have structured their topics, headlines, intros, etc., which makes you want to click to see more of the content.